Beating Microsoft

Wednesday, November 30, 2005

Kicking IE's Ass

A few days ago Google announced that they would pay $1 for each referral to Firefox with Google Toolbar. According to the four activists, Google set the stage for Firefox to literally "take back the web" and go from 11 percent of browsers to over 50 percent.

Referrals is a feature of Google AdSense that allows website publishers to increase their revenue while increasing their users' awareness of useful products and services. By adding a referral button to a site, publishers can direct users to products like AdSense and Firefox with Google Toolbar.

When a referral connects a user to AdSense or Firefox, Google pays the publisher, who can introduce their visitors to services that will help them monetize their websites or improve their web browsing experience, and earn more revenue.

Explorer Destroyer has some free scripts that one can put on their website to encourage users to switch to Firefox from Internet Explorer. The scripts will detect whether a visitor is running Internet Explorer, and if they are, it will either show a splash page telling them to switch or it will put a big switch banner at the top of the page. If one signs up for Google's referral program, he/she can make $1 for each person that switches.

Killbillsbrowser.com. is a parody site with jokes about Internet Explorer, but it's also a medium to convince people to switch. The site has the colors of Quentin Tarantino's film Kill Bill and lists 13 reasons, like "Mozilla has never made a talking paperclip" and "Your computer won't spend its free time telling the world about Viagra soft tabs" - why people should switch to Firefox.

The letter goes on to say that, "There's a big chance right now to switch people to Firefox and it might not last very long - Microsoft has a new version of Internet Exlporer on the way and lord knows what they'll be doing in Vista to force people to use it. Firefox has to get a big foothold right now. "

The letter goes on to say, "Mozilla built us a wonderful tool. Google gave us a carrot. Now take the stick and beat IE's ass."

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